The Internet Reputation Score: A New KPI for Enterprises TL;DR: In a digital economy where AI search and viral narratives dictate market value, traditional metrics like NPS or ROI are no longer enough to measure enterprise health. The Internet Reputation Score (IRS) is an emerging, security-driven KPI that quantifies a brand’s digital integrity, sentiment velocity, and threat exposure. Managed
Digital Identity Distortion: When Fake Narratives Go Viral TL;DR In 2025, the greatest threat to an enterprise isn’t a firewall breach; it’s a reality breach. Digital Identity Distortion leverages AI-generated deepfakes and coordinated misinformation to manipulate brand perception, crashing stock prices and eroding decades of trust in hours. As traditional crisis management becomes obsolete, C-suite leaders must shift toward Reputation Security; a technical, proactive defense strategy that
The Unmonitored Attack Surface: The Fastest Growing Enterprise Weakness The Risk Executives Don’t See; Until After the Breach Most enterprise breaches no longer begin with advanced exploits or zero-day vulnerabilities. They start somewhere far quieter: an exposed cloud asset, a forgotten subdomain, an unmanaged API, or a third-party integration no one remembers owning. Security budgets
The Strategic Blind Spot in ISO & NIST: Why External Digital Footprint Oversight Is Now an Enterprise Imperative TL;DR Modern security frameworks excel at governing internal controls but leave a critical gap: continuous oversight of the enterprise’s external digital footprint. Attackers increasingly exploit assets outside the formal perimeter; forgotten domains, exposed cloud buckets, abandoned SaaS