Brand Abuse Is No Longer a Marketing Problem. It’s a Security One For decades, brand protection lived comfortably within the marketing department. If a third party sold a knockoff t-shirt or used a logo without permission, the marketing team or the legal department handled it. It was viewed as a matter of brand equity; a nuisance that might dilute
Why Brand Protection Is the Missing Link in BFSI Fraud Prevention TL;DR The Perimeter Has Shifted: Traditional bank security focuses on internal systems, but fraudsters now target customers on the “open web” where banks have zero visibility. Brand Abuse Drives Fraud: Phishing sites, rogue apps, and social media impersonation are not just marketing nuisances. They are the
CERT-In Compliance Alone Is Not Enough: The External Threat Gap Introduction: When Compliance Starts to Feel Like Protection In boardrooms across India, cybersecurity conversations often reach a familiar conclusion. The organization is CERT-In compliant. Logs are retained. Incidents are reported within mandated timelines. Audits are clean. From a governance perspective, everything appears to be in order. And yet,
Introduction: Why Cybersecurity ROI Is Now a Board-Level Conversation For years, cybersecurity lived in a familiar corner of the organization. It was important, necessary, and expensive. Most boards approved security budgets because not approving them felt irresponsible, not because the value was clearly understood. That dynamic has changed. Today’s boards are no longer satisfied with