Brand Abuse Is No Longer a Marketing Problem. It’s a Security One For decades, brand protection lived comfortably within the marketing department. If a third party sold a knockoff t-shirt or used a logo without permission, the marketing team or the legal department handled it. It was viewed as a matter of brand equity; a nuisance that might dilute
Why Brand Protection Is the Missing Link in BFSI Fraud Prevention TL;DR The Perimeter Has Shifted: Traditional bank security focuses on internal systems, but fraudsters now target customers on the “open web” where banks have zero visibility. Brand Abuse Drives Fraud: Phishing sites, rogue apps, and social media impersonation are not just marketing nuisances. They are the
Why Brand Monitoring Without Takedown Is Just Expensive Surveillance Introduction: The Illusion of Safety Brand monitoring has quietly become one of the most misunderstood investments in digital risk management. On paper, it sounds responsible. Dashboards show alerts, charts show activity, and weekly reports show that threats are being “tracked.” To leadership teams, this visibility often
Digital Identity Distortion: When Fake Narratives Go Viral TL;DR In 2025, the greatest threat to an enterprise isn’t a firewall breach; it’s a reality breach. Digital Identity Distortion leverages AI-generated deepfakes and coordinated misinformation to manipulate brand perception, crashing stock prices and eroding decades of trust in hours. As traditional crisis management becomes obsolete, C-suite leaders must shift toward Reputation Security; a technical, proactive defense strategy that