Why Brand Protection Is the Missing Link in BFSI Fraud Prevention
Why Brand Protection Is the Missing Link in BFSI Fraud Prevention TL;DR The Perimeter Has Shifted: Traditional bank security focuses on internal systems, but fraudsters now target customers on the “open web” where banks have zero visibility. Brand Abuse Drives Fraud: Phishing sites, rogue apps, and social media impersonation are not just marketing nuisances. They are the